Hardware marketing three key points
Author：adminView：5005adddate：2016-11-28
In the market competition day fierce situation, the hardware industry is facing difficulties in market development. According to the Secretary of the international mould and hardware plastic industry suppliers association chairman Luo Baihui introduction, hardware stamping products widely used, a wide range of products, including household appliances and hardware electronic sheet metal stamping product technology is mature, so a considerable part of the small and medium-sized enterprises exist in the production of stamping parts stamping parts production. This type of enterprise production equipment single, lack of talent, not enough funds for technical updates and the introduction of advanced equipment.
For many years on the stamping parts market research, I believe that the current marketing of small and medium enterprises should focus on the following points:
1, looking for small batch, relatively low technical order. Because the production capacity is limited, for large quantities of professional products, could not even pick up a line, and a large volume of orders relative profit is very low, for not being able to produce large amounts of labor of small and medium-sized enterprises is difficult to stand up, and a large volume of orders requires a large amount of capital turnover, for this small and medium-sized enterprises is also a big problem. So Jian Yi enterprises in the development of the market to find some small quantities, relatively high profit orders and buyers, more conducive to the growth of enterprises and the accumulation of primitive funds.
2, take the Internet and the traditional mode of marketing. The Internet and other media market for the development of the enterprise plays a very important role, but the publicity alone is not enough for small businesses, but also need the help of the traditional business model, multi link, multi walk. Because funds are relatively important for small businesses. Small businesses can ensure that the basis of Internet investment on the basis of full use of traditional marketing models, such as: to participate in some exhibitions, visit more customers, make more business calls, etc.. Take a relatively active way to expand the market.
3, learn to share. For small and medium enterprises but linked to large orders can find some idle plant or equipment, in order to save the cost of investment, only need to put technology and human resources, so you can earn more profit. But a market crisis, you can do a good job of flexible market transformation, avoid blind expansion.
For many years on the stamping parts market research, I believe that the current marketing of small and medium enterprises should focus on the following points:
1, looking for small batch, relatively low technical order. Because the production capacity is limited, for large quantities of professional products, could not even pick up a line, and a large volume of orders relative profit is very low, for not being able to produce large amounts of labor of small and medium-sized enterprises is difficult to stand up, and a large volume of orders requires a large amount of capital turnover, for this small and medium-sized enterprises is also a big problem. So Jian Yi enterprises in the development of the market to find some small quantities, relatively high profit orders and buyers, more conducive to the growth of enterprises and the accumulation of primitive funds.
2, take the Internet and the traditional mode of marketing. The Internet and other media market for the development of the enterprise plays a very important role, but the publicity alone is not enough for small businesses, but also need the help of the traditional business model, multi link, multi walk. Because funds are relatively important for small businesses. Small businesses can ensure that the basis of Internet investment on the basis of full use of traditional marketing models, such as: to participate in some exhibitions, visit more customers, make more business calls, etc.. Take a relatively active way to expand the market.
3, learn to share. For small and medium enterprises but linked to large orders can find some idle plant or equipment, in order to save the cost of investment, only need to put technology and human resources, so you can earn more profit. But a market crisis, you can do a good job of flexible market transformation, avoid blind expansion.
