Metal industry trends
Author：adminView：4719adddate：2016-11-25
With the continuous improvement of China's hardware industry status, in 2011 China's hardware products market prospects gradually good. According to the relevant information analysis, demand of our kitchen hardware market has improved steadily, is expected in the next 5 years kitchen hardware sales will increase at an annual rate of 30%, water heater, gas cooker market demand up to more than 12 million.
It is understood that China is gradually becoming the world's major hardware processing and export power, and has become one of the world's largest hardware production, with broad market and consumer potential. Independent research and development of various types of daily hardware products ranked in the world, achieved good economic benefits. However, in the "green more money" "12th Five-Year" era, energy saving, intelligent product is popular, the key to seize the economic opportunities of the hardware business, is to be aware of the development trend of the industry.
According to the relevant survey, in 2011 the hardware industry will usher in 5 new trends.
One, the more green the more money
For low-carbon environmental protection has become a trend today, the hardware industry is also facing reform. At the March China International Hardware Fair, some of the more visionary companies have introduced a range of environmentally friendly energy-saving products, such as Eagle printing outdoor tools. In the future, the trend of environmental protection and energy saving will be more obvious, new technology will continue to appear. It is the more green the more money".
Two, brand marketing as a tool for enterprise development
Brand marketing as a tool for enterprise development, its strength can not be copied, high brand awareness, high premium ability, high brand loyalty and high sense of strong brand, is a potential asset rich hardware companies. In the consumer concept, their brand awareness is gradually strengthened, the primary factor in their choice of hardware products, brand become, JJ tools, STANLEY brand sales proved this, this also leads to the hardware product brand value increased, therefore, the market competition will be the competition of the brand.
Three, consumer sensibility steering rational
With the improvement of people's living standards and popularization of bathroom brand promotion, consumers had no concern about the phenomenon of the hardware industry gradually improved. The consumer hardware products to the attention of increasing, it makes its slowly understanding of bathroom product knowledge, the original "fuzzy consumption" gradually clear, abandon the traditional focus only on appearance and style, to focus on quality and taste.
Four, network marketing into the dominant
Traditional marketing model efficiency is gradually reduced, the development of new marketing models or new marketing model and traditional marketing model, the inevitable choice for enterprises. Salesman run traditional marketing market has become the past, and now network marketing has become the dominant force in their pioneering market. This said, in the process of sales mode, in addition to the integration of marketing system of concern, it is self-evident the advantage of Internet marketing, keyword optimization, the independent station, adding the new marketing system of industry platform won wide attention of the hardware business.
Five, intelligent, humane
According to the analysis, the next two years, the domestic architectural hardware products will also move towards intelligent, humane development path. In Zhejiang, Yongkang, people's awareness of market operation of hardware is more and more strong, the earlier production of stainless steel products, Hot pot insulation cup to the scooter last year because more become fashionable for a time, meet the needs of humanity, has made big profits. In recent years, with the developed countries in Europe and the United States building hardware product design for easy installation and maintenance, let DIY hardware related industry products has become the new darling of the market, and can be assembled by products and tools are popular with the market.
It is understood that China is gradually becoming the world's major hardware processing and export power, and has become one of the world's largest hardware production, with broad market and consumer potential. Independent research and development of various types of daily hardware products ranked in the world, achieved good economic benefits. However, in the "green more money" "12th Five-Year" era, energy saving, intelligent product is popular, the key to seize the economic opportunities of the hardware business, is to be aware of the development trend of the industry.
According to the relevant survey, in 2011 the hardware industry will usher in 5 new trends.
One, the more green the more money
For low-carbon environmental protection has become a trend today, the hardware industry is also facing reform. At the March China International Hardware Fair, some of the more visionary companies have introduced a range of environmentally friendly energy-saving products, such as Eagle printing outdoor tools. In the future, the trend of environmental protection and energy saving will be more obvious, new technology will continue to appear. It is the more green the more money".
Two, brand marketing as a tool for enterprise development
Brand marketing as a tool for enterprise development, its strength can not be copied, high brand awareness, high premium ability, high brand loyalty and high sense of strong brand, is a potential asset rich hardware companies. In the consumer concept, their brand awareness is gradually strengthened, the primary factor in their choice of hardware products, brand become, JJ tools, STANLEY brand sales proved this, this also leads to the hardware product brand value increased, therefore, the market competition will be the competition of the brand.
Three, consumer sensibility steering rational
With the improvement of people's living standards and popularization of bathroom brand promotion, consumers had no concern about the phenomenon of the hardware industry gradually improved. The consumer hardware products to the attention of increasing, it makes its slowly understanding of bathroom product knowledge, the original "fuzzy consumption" gradually clear, abandon the traditional focus only on appearance and style, to focus on quality and taste.
Four, network marketing into the dominant
Traditional marketing model efficiency is gradually reduced, the development of new marketing models or new marketing model and traditional marketing model, the inevitable choice for enterprises. Salesman run traditional marketing market has become the past, and now network marketing has become the dominant force in their pioneering market. This said, in the process of sales mode, in addition to the integration of marketing system of concern, it is self-evident the advantage of Internet marketing, keyword optimization, the independent station, adding the new marketing system of industry platform won wide attention of the hardware business.
Five, intelligent, humane
According to the analysis, the next two years, the domestic architectural hardware products will also move towards intelligent, humane development path. In Zhejiang, Yongkang, people's awareness of market operation of hardware is more and more strong, the earlier production of stainless steel products, Hot pot insulation cup to the scooter last year because more become fashionable for a time, meet the needs of humanity, has made big profits. In recent years, with the developed countries in Europe and the United States building hardware product design for easy installation and maintenance, let DIY hardware related industry products has become the new darling of the market, and can be assembled by products and tools are popular with the market.
